India is a country with a booming economy, rapid growth of internet penetration, and a market of 1.2 billion. According to a report released by Com Score the E-commerce websites in India have experienced a 47% growth in unique hits from 2011 to 2012, from 26.1 million to 37.5 million. From a volume perspective, the market has exploded, going from $2.5 billion in 2009 to $14 billion in 2012. Here are 6 keys to help you join the bandwagon and enhance the profitability of your e-commerce business in India:
1. Sound E-Commerce Strategy
The first key for building a successful e-commerce business is to come up with a sound e-commerce strategy, that differentiates your business from the competitors and provides a unique value proposition to the customers.
2. Enhanced Online Shopping Experience
The user should be provided with an enhanced shopping experience with improved usability, search and navigation features. You can also provide extensive product descriptions and 360° product view.
3. Secure Online Payment System
Provide a secure online payment medium for all transactions. Third party verification such as SSL certificate or HackerSafe seal increases the confidence of the buyers on the online payment process.
4. Credibility
All Online disclosures on behalf of the company should include complete and accurate information about the business, about the goods or services for sale and about how the transaction is made.
5. Logistics and Supply Chain Management
A robust and well managed logistics and supply chain management system will increase agility, reduce transportation and storage costs for the company and ensure prompt delivery of the purchased merchandise to the customers.
6. M-commerce
Integrate e-commerce with mobile network through mobile application, such that the customers can check promotions, product descriptions and reviews posted by past purchasers via their smart phones. Also make it easy for them to purchase via these devices with a seamless flow of payment and shipping information between the seller's e-commerce and m-commerce engines.
By
Shovana Sahu
About Intentree
Intentree provides e-commerce optimization services using measurable & frugal usability, performance, security and functional techniques. To know more visit us @ http://www.intentree.com or Intentree : Introduction
All the six keys are the most impressive points. The process of enhancing profitability of en eCommerce website is very challenging and interesting to work out. I constantly look for tips and strategy that will help me out in this process. Thank you for all these good points.
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