7 Conversion Tips to Guarantee Success for Ecommerce in India

For an e-commerce store, every user who visits the website is a potential customer. A successful e-commerce store is one that converts a large number of visitors into buyers. Even though conversion rate determines the financial success of an e-commerce website, it is often ignored and companies are often clueless about how to increase their conversion rates.

Here are 7 simple ways to increase your website’s conversion rates immediately:

1.   Keep it Simple & Descriptive

Majority of the prospective customers use the internet to compare the available product options. Provide extensive product descriptions and images to help present the product better to the customer and get her to buy it immediately. 

2.   Easy and Secure Payment Options

Provide all possible payment options, including PayPal, all major credit cards and debit cards, cash on delivery. A third part verification seal such as an SSL certificate or a HackerSafe seal can be given on the page. Showing credibility indicators like McAfee Secure and TrustE badges can help convert the comparison shopper to a buyer.

3.   Allow Bookmarks

Allow customers to bookmark products for future purchase. Increase the cookie length and use a persistent shopping cart, which saves the contents of the cart for a number of days. Let the customer know on the cart summary page how long their cart details will be saved.

4.   Don’t Display Out of Stock Merchandise in the Product List

Hide a product/size/colour when the stock runs out or display the current quantity of items in stock on the product page. This will reduce any surprises for the customer when they reach the view cart page.

5.   No Hidden Costs

Reduce the shipping charges. Promotional messages like “Order for Rs 250 or more and get Free Shipping” can be shown to encourage quick purchase. Also mention the delivery time and the total costs so that there are no surprises at the time of receipt. You can also provide cash on delivery or cash back facility within 15 days if the product does not meet the customer’s expectations.

6.   Lucrative Discounts

Offer discounts on next purchase or give away free goodies with the product. One can also give quantity-based discounts such as 10% off or free shipping on orders over Rs 250.

7.   Follow Up

Reach out to the shoppers who have abandoned their carts and offer a better deal. Try sending them a follow-up email that includes a modest discount, or other incentive to return.

By
Shovana Sahu

About Intentree
Intentree provides e-commerce optimization services using measurable & frugal usability, performance, security and functional techniques. To know more visit us @ www.intentree.com.